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Online Bookmaker: Bet24

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Online bookmaker bet24 was based in Sweden and started their online operations in 2001. The company was owned by Modern Times Group (MTG) which the largest free-TV and pay-TV operator in Scandinavia and the Baltics, holding 50 TV channels. Bet24 when first operated as an online bookmaker offered only sports betting but slowly expanded its gaming portfolio and offered casino, poker and games as well. At the end of 2012 the company was bought out by the Scandinavian gaming giant Unibet and they seized operating as bet24.

bet24 Sportsbook

Markets and odds
At bet24, players could find a satisfying number of sports offered for betting. As a Swedish company, they offered very competitive odds on ice hockey, handball and bandy which are all very popular sports amongst the Scandinavians. There are also sections for non sports betting like Specials and Politics where you can place a bet on the next Nobel winner, the next US president and much more. The number of additional markets that bet24 offered was not as big as other online bookmakers and their odds are competitive mainly for the Baltic markets but not very gooid in comparison to industry leaders like bet365 and 888sport.

The website
The bet24 website was easy to use and navigate and offered to players all the essentials needed to start betting. Compared to other websites the menu with all the betting markets was on the right-hand side. There was a quick bet option for the hot games of the day where you just select the odds, enter the amount you want to bet and place your bet directly. Bet24 offers live score, statistics service and a help section on the top left side of the page with an FAQ, betting rules as well as available contact methods. There is a 3 step registration stage and on the left hand side of the registration page you can find information about responsible gambling as well as all the contact information in case you required any assistance. When depositing using a credit card bet24 used to apply a small charge of 2%.

Live Betting
Bet24 had a simple live console where players could place in play bets. There wasn't a big variety of sports offered for live betting and only a small number of extra markets. bet24 live console looked very simple compared to the competition and players couldn't find as much in general as in other online bookmakers. Due to its simplicity, the bet24 live console was considered great for beginners, where other bookmakers might make things seem a little bit overwhelming.

bet24 Casino

bet24 Casino had a great online casino with a number of exciting games from classic card and table games to video poker, scratch cards and popular slots. Amongst others, the offered the very popular Gonzo’s Quest and Boom Brothers together with a great number of amazing jackpots. Bet24 also had daily tournaments in both video slots and blackjack. At the bet24 casino website players could find interesting sections like Game of the month, Tournament of the month and Question of the month with competitions, a loyalty program to reward their casino activity and much more.
Ways to play at bet24 Casino
As with most major online casino vendors, at bet24 Casino you could play either the Download or Instant Play Casino games.

bet24 Casino software
bet24 casino software was provided by Net Entertainment which is considered to be one of the pioneers in online gambling, providing exiting casino products to many successful online casinos.

bet24 Poker

bet24 poker was powered by Ongame Network software and has exciting ring games, a large number of poker tournaments, special rewards and bonuses. The poker lobby featured quick seat for those waiting for a multi-table tournament and game statistics. There was also a useful FAQ guide and a great selection of videos on poker tips! Bet24 Poker had a wide variety of poker tournaments: Freerolls, Multitable Tournaments, Sit&Go Tournaments and Satellites. Poker players could download the software version for Windows and Mac or use instant play if they wanted to play without installing the software.

Other Gaming Products

bet24 had an additional Games section where players could enjoy instant casino games, high – low games, sports, keno and lottery games and exciting slots including the highly popular Marvel Slots. Players could also enjoy a number of promotions and monthly competitions at bet24 games section.

Bookmaker's Company Information

Bookmaker bet24 was founded in 2001 by Holger Kristiansen, the man behind the Danish Odds game “Oddset-spil” which was the most successful game in Denmark during the mid-90s. bet24 offers gaming entertainment including exciting odds on international as well as local sports events, casino, poker, games and Lotto in 15 different languages on Bet24 holds a Maltese gaming license and has active clients in more than 70 countries enjoying the full array of gaming services.

Modern Times Group MTG AB is since March 2006 majority shareholder of bet24, owning 90% of the company. Modern Times Group is a leading international entertainment broadcasting group with the second largest geographical broadcast footprint in Europe. MTG's Viasat Broadcasting is the largest free-TV and satellite premium pay-TV operator in Scandinavia and the Baltics, and also operates channels in the Czech Republic, Hungary, Slovenia and the Balkans

Finally the company was bought out and merged with Unibet at the end of 2012.

The Operator of bet24, Nordic Betting Limited, was a licensed betting company operating from Malta holding its license through the Lotteries & Gaming Authority ( License dated 26th of February 2003. Reg: LGA/BO/162/2002.

Betting Markets
Football, american football, athletics, aussie rules, basketball, boxing, cricket, cycling, darts, golf, handball, motor racing, rugby, snooker, tennis, trotting, volleyball, winter sports

The account information was encrypted and protected by unique user name and password. Payment transactions from credit card were also encrypted and based on SSL - Secure Socket Layer.

Payment Methods
Visa, MasterCard, Visa Electron, Maestro , Laser, Solo, Paysafecard, Click and buy, Paypal, Neteller, Moneybookers, Ukash, PayPoint, e-Voucher and more.

UK Sterling (GBP), Euro (EUR), US Dollar (USD) , Danish Krone (DKK), Swedish Krona (SEK).

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Gambling on the Internet

A few things to consider when gambling online:

  • Take advantage of first deposit bonuses
  • Have a budget and stick to it
  • Don't lose more than you can afford
  • When drunk, don't bet!
  • Don't chase losses
  • Bet on markets you know well
  • Don't abuse bonuses