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Online Bookmaker: Betfred

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Overview

Bookmaker Betfred is one of the biggest UK bookmakers, with outstanding offers on a huge range of sports betting markets and events. Betfred started out as a series of betting shops in the north-west of England and is now considered one of the most competitive online bookmakers. Branded as the Bonus King in betting, they offer more concessions and bonuses than any other betting brand. As the official betting partner for Wembley Stadium, Betfred enjoys a strong reputation for online betting and also boasts a proud reputation for its innovative approach to online betting, giving punters more chances of winning. Betfred were the inventors of the Lucky 15 betting type as well as the first bookmaker to offer prices and special payouts on a huge range of betting markets.

Betfred Sportsbook

Markets and odds
Betfred has an approach focussed on British and Irish customers and offers a great number of sports that are popular to that audience from football to rugby, snooker, darts, golf, boxing and many more. Betfred also has a section for betting on non-sport events such as awards and TV shows. There is good football coverage, especially of English and Scottish leagues and the main European & International fixtures. There are many additional markets offered for mainstream matches, tournaments or races but not so many markets from the broader European market. Betfred offers competitive odds especially for UK racing and football.

The betting site
Betfred has a user-friendly website with quick links to the day’s major sporting events on the left hand side so players can easily find what they are looking for. Players can also find a rotating graphic on the homepage advertising sporting events and daily promotions. Extra features that Betfred offer to its customers include betting news, statistics and live commentary on horseracing, football, greyhounds and other sports. Their betting slip is very simple to use and once a player makes selections they can see multiple betting options and a column which shows the potential return on any bet. Registering for an account with Betfred is easy, but if you need help there is a convenient 'registration help' link that launches an online chat conversation with a member of their customer support who are there 24/7.

Live Betting
BetFred has a very user-friendly console hosting a variety of sporting events from football to bowls with a decent but limited number of additional markets. Players can optimize the display of the live console from a compact market layout or a wide layout where all the markets are listed on the page. There is also a handy list with all the upcoming events on the left hand side.

Betfred Casino

Betfred Casino was launched n 2005 and has developed into one of the greatest online casinos. Betfred casino offer classic casino games such as blackjack, roulette and slots along with progressive jackpots, Asian games, video poker games and more arcade-style games. Card games also include an interactive option, allowing you to chat live with other players in the casino but there is a limited variety of card games. At the casino homepage players can see the payout of Betfred’s Gold Rally jackpot. Betfred casino also offers a Live Dealer games section with live dealers for roulette, baccarat and blackjack. Betfred Casino has a full house of promotions for its players starting with an up to £500 welcome bonus, cash back promotions, a rewarding comp points scheme ensuring players get the most value for their play and a VIP program with extra reload bonuses and other privileges.
Ways to play at Betfred Casino
Betfred Casino offers both download and non-download versions of its software. Casino players can play the instant version from their browser or enjoy a greater number of games by downloading the full software.

Betfred Casino software
Betfred uses casino software by Playtech, which is a market leader in the online casino software industry.

Betfred Poker

Betfred Poker offers a selection of online poker games like Texas Hold'Em, Omaha, Omaha Hi-Lo and Seven Card Stud, available in Fixed Limit, No Limit and Pot Limit varieties. Playtech is the software provider of BetFred's poker rooms and that means a lot of traffic on the tables due to the busy ipoker network. Poker players can find a variety of tournaments from Freerolls to Freezeouts, Rebuys, Guaranteed Tournaments, Multi-Table Tournaments, Sit'n'Go Tournaments, Satellites and Heads-Up. Extra features at BetFred poker include a choice of avatar, statistics such as viewed-flop percentage, average pot size, hands per hour as well as hand history and hotkeys for commands. There is also a buddy list that allows poker players to find their friends and a multi-table option that allows up to 6 simultaneous games.

Other Gaming Products

Games - Betfred hosts a games section with a variety of flash games from classic slots to sport games, pub games, Hi-Lo, Bingo/Keno, scratchcards and 3D Roulette. Despite Betfred’s reputation as the Bonus King, except the opening bonus there are no further promotions for these products.

Virtual - The virtual section at Betfred offers players the chance to bet on virtual horse racing, greyhounds, speedway and motor racing. There are races every 3 minutes 24 hours a day and commentary on every one of them. This section has also features like results of previous races and upcoming races.

Lotto - Lotto lovers can find a great number of lottery games from all over the world at BetFred, including the UK Lottery, the Irish Lottery, Numbers 49's, Canadian Lottery, Spanish Lottery, German Lottery, Greek Lottery and the Irish Monday Million.

Bingo – BetFred hosts an excellent Bingo Room with a lot of bingo games, jackpots, special bonuses and games with cash back prizes and much more.

Bookmaker's Company Information

About
In 1967, brothers Fred and Peter Done established their first betting shop in Salford, UK and from these humble beginnings developed the betting empire known as Betfred. The Betfred brand is now recognized as the world's biggest independent bookmaker with over 750 shops in the UK, as well as an established online betting and gaming business. Betfred are also the official in-stadium* and online gaming partner for Wembley Stadium.

Petfre (Gibraltar) Limited is a Gibraltar based company that is responsible for operating the Betfred brand online. Licensed by the Government of Gibraltar and regulated by the Gibraltar Regulatory Authority (www.gra.gi), Petfre is committed to maintaining the core values and ethos of the Betfred brand and of Fred Done himself. Gibraltar is recognized as one of the world leading online gaming jurisdictions.

Betfred is considered to be one of the pioneers in the betting industry, and the following is a remarkable list of impressive achievement's they have under their belt:
  • Inventor of the Lucky 15
  • First bookmaker to offer daily early price races
  • Created the first 'betting shop millionaire' when Stuart Bolland picked up a cheque for over £1m from a 'Scoop 6' bet at Betfred's Cadishead, Manchester branch
  • First bookmaker to offer 'best price' guaranteed races
  • First bookmaker to payout on disqualified horses after stewards enquiries, win, each way, singles and multiples
  • First bookmaker to offer odds of 610/1 for three correct numbers on the Irish Lotto
  • First bookmaker to offer singles on football matches
  • First bookmaker to go 'N/R no bet' on week of race bets for major races
Licence
Petfre (Gibraltar) Ltd. Trading as Betfred is proud to be licensed by the government of Gibraltar, a world renowned financial centre and the chosen location for many of the betting industries leading companies.

Gibraltar has a stringent legal and regulatory regime for betting operations, licensing only the most carefully vetted companies. Betfred has met the high standards set by the Gibraltar government and invested in the appropriate systems to ensure members will enjoy the most secure gaming experience.

Betfred has introduced policies and procedures that will meet the requirements of the Gambling Act 2005 as passed by the Government of Gibraltar.

Betting Markets
Horse Racing, Football, Tennis, Golf, Athletics, Baseball, Basketball, Boxing, Cricket, Darts, Greyhounds, Ice Hockey, Lottery Specials, Motor Sports, NFL, Rugby League, Rugby Union, Snooker, Specials and UFC.

Security
Betfred are using the best encryption methods available to protect sensitive information such as username and password information and bank details, thus securing the player and the company.

Payment Methods
Maestro/Solo, Laser, Visa/Visa Electron, Mastercard , Neteller, Paypal, Moneybookers, myCitadel wallet, Cheque/Bankers Draft, bank transfer, Bank Transfer System (BTS) and Betfred Shops.

Currencies
UK Sterling (GBP), Euro (EUR), US Dollar (USD)


Fred Done, the Betfred co-founder, promotes the company's ethos by supporting responsible gambling:

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Gambling on the Internet

A few things to consider when gambling online:

  • Take advantage of first deposit bonuses
  • Have a budget and stick to it
  • Don't lose more than you can afford
  • When drunk, don't bet!
  • Don't chase losses
  • Bet on markets you know well
  • Don't abuse bonuses