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When you are bright-eyed novice just getting into sports betting online, it is easy to feel swayed by your optimism.  At the same time, it is common knowledge that most gamblers lose money.  By most, we mean the vast majority.  Something like 90% of sports bettors fail over the course of any given year, and even more over the long term.  The best way to stop yourself from joining them isn’t to avoid betting—it is to steer clear of their mistakes.  Here are the top 4 reasons bettors fail.

In our previous instalment, Choosing a Healthy Attitude Toward Risk, we talked about why it is important to cultivate a smart mindset when you are putting your money on the line.  With sports betting, you cannot entirely avoid risk, so being totally risk-averse will not help you win.  But you do not want to be a risk-seeker either; you want to cultivate habits of moderation, and curb the risks you can eliminate.  Here are some simple ways to reduce your risk exposure when you bet

When you are choosing an online betting site, you are shopping for a suite of features that will help you get the most out of betting.  In order to make the right choice, though, you need to know what you are looking for based on why you are betting in the first place.  There are so many different motivations that bring punters to bookies, and it can really pay off to ask yourself what you want to get out of this experience.

Shopping the lines is something that you will learn to start doing very early on as a sports bettor.  When you shop the lines, you are looking for the friendliest points spread on a given event.  Online betting sites “shade the lines” by assigning positive points to underdogs and negative points to favourites.  They do this so that they can make money.  As a rule, the majority of bettors are going to bet on the favourite, because that is the team that they favor to win.  A minority of bettors will go for the underdog, which is es